
Fono, Kate, Luke and I (aka Atmosphere Industries) were in the news this weekend for our most recent public space game, Gentrification: The Game!
Gentrification in a nutshell: 30 people, divided into teams of ‘developers’ and ‘locals’, fight to collect real-life properties, build chain coffee shops, form BIAs, and bend the neighbourhood to their will. They’ll craft slick advertising campaigns, deliver impassioned speeches, and probably run around a bit. One part real-world Monopoly, one part public-space hacking, and one part pure spectacle, Gentrification helps players and the public think about and enjoy their public space in a new and unexpected way.
That last part is my favourite – I love how these games engage people in repurposing and reinterpreting the space they live in. If you consider street games in the context of movements like gorilla gardening or urban caving, you see a opportunity to explore and, in some ways, regain ownership of the built environment. And, if that gets people thinking about and engaging with issues like urban growth and renewal… all the better!
Ryan hit the nail on the head when he said:
The four are also realistic enough to acknowledge that a single game isn’t going to change the world. But convincing the public to make better use of their public spaces, and pushing out of their comfort zones through games like Gentrification, can be good for both the body and the soul.
We’re proud to be running Gentrification as part of Pedestrian Sundays in Kensington Market on July 25. Find out more at http://www.atmosphereindustries.com/gentrification.
Updates:
+ Gentrification: the Game! won ‘Best in Fest’ and ‘Best Use of Technology’ at the Come Out and Play Festival in Brooklyn!
+ Atmosphere Industries was invited to run Gentrification: the Game! The British Expansion Pack at the Hide and Seek Festival in London
+ Gentrification on Planetizen
+ Eye Weekly names Gentrification a best bet for this weekend
+ Gentrification posted on BlogTO
+ The Alternate Reality Gaming Network announces our Toronto game